My background is in architecture. Not the digital architecture that includes wireframing, or the mapping out of websites and applications, but the kind that deals with gravity, building materials and a team of engineers (I know, I should write an article on the journey from architecture to internet marketing).
Thinking about a social media strategy for my own business, I am reminded of a project I did in my undergraduate years, while attending SCI-Arc, a little architecture school in Los Angeles. I thought I would share.
SCI-Arc’s move to a freight yard in downtown Los Angeles was the largest alteration to the Artist District at that time. The school now found itself situated in a culturally diverse and active community. How the institution and community adapted to accommodate this transplant was a delicate subject. I and two other classmates, decided to address the school on the architectural level and its cultural responsibility. Since the new building was spatially unique (having a nearly two dimensional floor plan that is ¼ mile long and 60’ wide) the building’s skin had the potential and responsibility to function not only as the barrier exiting between interior and exterior, but also as a major visual and social presence. We figured the social responsibility of this façade must establish communication with its new environment and neighbors.
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Arek - Saturday, November 2, 2013
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